American-born Edward McKnight Kauffer (1890–1954) was one of the most gifted and internationally admired graphic artists of the 20th century. His work—synonymous with radical innovation, superb use of color, and accomplished design—dominated the posters seen around Britain between 1920 and 1950. This definitive and lavishly illustrated biography is the first to trace Kauffer's life and showcase his best work—posters, book illustrations, and theater designs.
Mark Haworth-Booth explores this complex individual and his relationship with clients and friends—among them T. S. Eliot, Roger Fry, Aldous Huxley, and Marianne Moore—who championed his insistence that the highest visual values be enlisted in the field of advertising. Complete with a list of Kauffer's published works, this volume is not only a remarkable biography of a great designer but also a valuable reference.
