Serena Mitnik-Miller and Mason St. Peter founded General Store in 2009, since expanding to three locations in California. Their admirers include Dwell, Vogue, Monocle, Refinery 29, T Magazine, Paper, and Martha Stewart.
We have updated our Privacy Policy, effective June 29, 2020, to clarify how we collect and process your personal data. By continuing to use this website, you acknowledge that you have read and agree to the updated Privacy Policy.
